Hang Heung Cake Shop is launching a brand new campaign for the Mid-Autumn Festival in 2026, themed “A Century of Hang Heung, Always Here”, combining tradition and innovation to delight the public. Renowned artist Chilam continues to serve as the brand ambassador and has been promoted to brand creative officer, personally participating in the creation of mooncakes and the conceptualisation of new advertising narratives.
New Mooncakes and Upgraded Packaging
This year, Hang Heung is introducing two new mooncake varieties: the “Xiao no Yue Flowing Custard Mooncake” and the “Black Sesame Custard Flowing Mooncake”, aimed at satisfying different customer taste preferences. Additionally, the packaging for the traditional series has undergone a glamorous upgrade, with classic mooncakes such as the “Double Yolk White Lotus Seed Paste Mooncake” and the “Five Nuts Mooncake” now featuring golden packaging, enhancing their appeal as gifts.
Increased Quantity and Promotional Activities for the Su Xiao Yue Series
The popular “Su Xiao Yue Series” has increased from a 6-piece set to an 8-piece set, symbolising a stronger sentiment of reunion. To give back to customers, Hang Heung has also launched an early bird offer with discounts as low as 48%, allowing customers who order 10 boxes or more on the official website to enjoy additional discounts, making it an ideal choice for gifting or family sharing.
Mooncake Baking Workshops
Furthermore, Hang Heung has established “Traditional Egg Yolk Lotus Seed Paste Mooncake Workshops” and “Flowing Custard Mooncake Workshops” at its flagship store in Yuen Long, allowing customers to personally create their own Mid-Autumn flavours and pass down the century-old mooncake-making skills.
This Mid-Autumn Festival, Hang Heung not only brings delicious mooncakes but also presents customers with a festive experience full of surprises through creativity and tradition.
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