Beauty and skincare in Hong Kong: launches, K-beauty arrivals and what is actually worth trying, in English.
Sa Sa launched the "Pink Street Fashion Flash Show" on 21 August 2026, attracting locals and tourists in Mong Kok and Tsim Sha Tsui, distributing nearly 10,000 popular face masks for free.
DFS launched the "First Class Beauty" festival on 21 August 2026, featuring the Beauty Night Out experience and exclusive NARS events, inviting customers to showcase their charm.
Diptyque will launch its new skincare collection Les Rituels de Soin in September 2026, aimed at providing users with a perfect connection between body and mind.
LUSH has launched a region-specific black sesame shampoo bar in collaboration with local dessert shop GRINDIE, offering a new experience to protect hair health with natural nutrients.
KAYALI proudly launches its new fragrance Boujee Kitty Caramel Milk | 22, inspired by a luxurious caramel dream, showcasing a sweet and confident scent experience.
The 2026 Cosmoprof Asia launches the 'WANTED' global campaign, kicking off the Hong Kong exhibition in November and gathering global beauty industry elites to explore future directions.
Laifen has launched the new Air Pro ionic hair dryer, featuring a lightweight 299g body and a powerful 115,000 rpm motor, offering an efficient drying experience at HK$649.
The popular K-Beauty brand OBgE has announced Jung Yong-hwa from CNBLUE as its official ambassador for Hong Kong
CHUAN Spa at Cordis, Hong Kong has launched the new Venus Frequency Body Massage, combining sound resonance and acupressure to relieve fatigue
MOSCHINO BEAUTY launches the new TOY 2 GUMMY and TOY 2 YUMMY fragrances, infusing colour and vitality to showcase feminine allure.
