Sa Sa launched a unique “Pink Street Fashion Flash Show” on 21 August 2026, bringing the face mask craze to busy areas such as Mong Kok, Tsim Sha Tsui, and Causeway Bay, capturing the attention of locals and tourists alike. This event aims to promote Sa Sa as a “one-stop face mask expert” and allows consumers to experience the charm of face masks in an innovative way.
Street Fashion Flash Show Sparks Excitement
During the event, models donned eye-catching pink suits, wore sunglasses, and carried oversized shopping bags emblazoned with various international face mask brands, making surprise appearances on the streets of Tsim Sha Tsui and Mong Kok. Their presence instantly transformed the bustling city into a fashionable runway, attracting many locals and tourists who stopped to watch and snap photos.
Sa Sa’s event also featured a pink face mask-themed bus and large outdoor advertisements, and through a limited-time QR code promotion, nearly 10,000 popular face masks were distributed for free, injecting energy and a beauty atmosphere into the city.
Face Mask Wall Activities and Surprises
In addition to the street flash show, Sa Sa hosted a “Face Mask Wall” event at the new Mong Kok store, offering a variety of popular face masks for free from 21 to 23 August 2026. Locals only need to scan a QR code to participate in the
Sa Sa’s activities not only showcased its extensive product range as a “one-stop face mask expert” but also enabled consumers to easily choose the most suitable face mask solutions, enhancing the ritual of daily skincare.
Selected Face Mask Benefits
- Tightening and Revitalising: Offers a variety of PDRN and collagen masks to meet the skin’s elasticity needs.
- Deep Hydration: Utilises ingredients like hyaluronic acid and vitamin B5 to provide lasting moisture to the skin.
- Brightening: Masks containing vitamin C and tranexamic acid enhance the skin’s radiance.
- Soothing and Repairing: Ingredients like centella asiatica and tea tree are suitable for sensitive skin, helping to stabilise skin conditions.
This series of events not only increased brand exposure but also allowed consumers to experience the joy of skincare that face masks bring amidst the hustle and bustle of city life.