K-Beauty brand OBgE has announced that Jung Yong-hwa, a member of the Korean band CNBLUE, has been selected as the official ambassador for Hong Kong. Jung Yong-hwa’s versatile image and rigorous self-management perfectly align with OBgE’s brand philosophy. The brand will launch a series of online and offline promotional activities to further strengthen its connection with consumers in Hong Kong.
Jung Yong-hwa’s Influence and Brand Alignment
Over the years, Jung Yong-hwa has gained immense popularity through his development in music, acting, and variety shows, particularly in Hong Kong and the Greater China region, where he has a stable fan base. His clean and fashionable image, along with his consistent self-management, makes him an ideal ambassador for OBgE. A representative from the brand stated that Jung Yong-hwa’s personal style aligns closely with OBgE’s brand values, which is why they decided to invite him to be the official ambassador for Hong Kong.
OBgE's Product Line and Summer Care
With the arrival of summer, high temperatures, humidity, and oiliness are concerns for many consumers. OBgE has selected a range of flagship products that cover base makeup, sun protection, setting, and cleansing care, aimed at meeting daily image management needs, suitable for both men and women to easily create a fresh and natural summer look.
- Natural Concealer Foundation Stick: Combines the functions of lotion, foundation, and sun protection, making it convenient for touch-ups and ideal for those seeking a refined base makeup.
- UV Bare Skin Cream: Combines lotion, concealer, and sun protection, suitable for those new to makeup or who prefer a natural, bare-faced look.
- Refreshing Oil Control Sunscreen Stick: Provides effective sun protection and is designed for easy portability, perfect for daily outings.
- Refreshing Oil-Absorbing Powder: Effectively absorbs excess oil, creating a natural matte finish.
- Tea Tree Oil Control Blackhead Stick: Specifically designed for blackhead and pore care, cleanses pores for fresher and smoother skin.
OBgE hopes to expand its touchpoints with Hong Kong consumers through Jung Yong-hwa’s ambassadorship, enhance brand competitiveness, and continue to promote the brand’s global influence.