Shilla Duty Free’s BEAUTY&YOU in Hong Kong has launched the “Shilla’s Autumn Fragrance Market” this September, transforming its stores in the departure hall’s restricted area into a fragrance exploration space filled with autumn vibes. This market not only offers four major themed fragrance notes but also features interactive blind testing experiences and limited-time shopping privileges, inviting travellers to write the first chapter of their journey with scent before boarding.
Diverse Fragrance Product Selection
BEAUTY&YOU is the duty-free shop with the largest collection of bestselling fragrance brands in Asian airports, currently offering over 2,600 fragrance products, covering international luxury brands, classic popular scents, and niche fragrance brands. The brand lineup includes Burberry, Byredo, Penhaligon’s, and Atkinsons, along with the newly introduced Jil Sander.
Interactive Fragrance Experience
The “Shilla’s Autumn Fragrance Market” extends the fragrance experience to several designated stores, including the South Store in the East Hall of Terminal 1, the North Store in the East Hall, and the Midfield Concourse Store. Each store features different themed decorations and photo spots, allowing travellers to enjoy a dual experience of visual and olfactory delight while waiting for their flights.
Travellers can participate in the “Discover Your Autumn Soul Scent in a Second” blind fragrance testing experience by following BEAUTY&YOU’s social media accounts, exploring the autumn scent that best represents themselves, and receiving exquisite gifts and a HK$50 cash voucher.
Event Details
- Event Dates: From now until 17 November
- Participating Stores: East Hall South Store, East Hall North Store, and Midfield Concourse Store
This autumn, travellers can find their own autumn scent at BEAUTY&YOU’s “Shilla’s Autumn Fragrance Market”, adding more colour to their journeys.