The leading B2B beauty event in the Asia-Pacific region, the “Asia-Pacific Beauty Expo 2026,” held an exclusive media launch at the Hong Kong Yacht Club, providing a sneak peek into the exciting programme of the exhibition. This event will take place on 9 September 2026 and will be streamed online, connecting the global beauty industry across Australia, China, Hong Kong, Indonesia, South Korea, Singapore, and more.
Highlights and Theme Introduction
During the launch, guests discussed this year’s theme, “WANTED,” and previewed the event’s schedule and special programmes. Chen Wei-yeh, President of BolognaFiere China, and Li Pei-yi, Vice President of Informa Markets Asia, emphasised that Cosmoprof Asia will continue to solidify its position as the leading B2B beauty event in the Asia-Pacific region and promote collaboration between the Asia-Pacific market and the international beauty industry.
Italy Named Honour Country for This Year
It was announced at the launch that Italy has been selected as this year’s Honour Country, with the Italian Trade Agency establishing an Italian pavilion to showcase its outstanding achievements and innovations in the beauty industry.
Exhibition Preview and Exhibitor List
The Asia-Pacific Beauty Expo 2026 is expected to welcome over 78,000 visitors and 2,900 exhibitors, featuring pavilions from 20 countries and regions. Notable exhibitors include Asia Pacific Beauty Group, Beautisky, and Caregen, showcasing beauty products and cutting-edge technologies from the international market.
Key Activities and Experiences
This year’s exhibition will introduce several key activities, including fragrance experiences, live demonstrations, and industry insights. Special projects include the SCENT Museum in collaboration with the Snowy Fragrance Museum, and makeup demonstrations led by industry celebrities.
Global Trade Network Development
The buyer promotion programme will gather over 400 top buyers from more than 45 countries, facilitating discussions between high-end buyers and exhibitors, with a focus on the Middle Eastern and Central Asian markets.
Sustainability and Social Responsibility
The Asia-Pacific Beauty Expo will support the HER Fund through charitable projects and promote environmental responsibility within the beauty industry, making sustainability a core focus.
For more details about the event, please visit the official website of the Asia-Pacific Beauty Expo.