adidas returned to Shanghai Fashion Week on 20 October 2026 with an immersive project titled ‘FUTURE OF THREE’, aimed at exploring the creative power of the future. The event took place at the ROJO Art Space in Shanghai, continuing last year’s theme of ‘POWER OF THREE’ and focusing on ‘unleashing brand power’ to break down the boundaries between sports functionality and street culture.
Innovative Experience at the ‘STAN SMITH Green Space’
One of the key highlights of ‘FUTURE OF THREE’ is the ‘STAN SMITH Green Space’, which draws from the iconic green and white aesthetics of the STAN SMITH to transform the cultural memory of the classic shoe into an immersive experience. The exhibition area includes the ‘Green Lounge’ and the ‘Green Object Collection’, showcasing a selection of green items that cleverly connect the urban memories of Shanghai with the green theme of STAN SMITH.
Additionally, the ‘STAN SMITH Archive’ was presented by Sandra Trapp, head of adidas brand history research, guiding guests to explore the cultural context of the classic shoe. During the event, artists used classic shoes as canvases for their creations, transforming their works into hidden gift items.
Cultural Fusion
Throughout the event, music became an important element in the space, with local young musicians performing daily at the ‘Impromptu Music Live’ sessions, allowing creativity to naturally blend within the green space. There was also a ‘Green Object Exchange’, encouraging guests to bring their own green items for exchange, injecting new vitality into the exhibition.
This fashion show also showcased the new Spring/Summer 2027 collection, featuring a combination of sports and fashion that reflects adidas’s limitless imagination for the future. The Y-3 brand also launched a new collection in the Chinese market for the first time during this event, marking a new chapter for the brand in China.
Overall, ‘FUTURE OF THREE’ is not just a product showcase but also adidas’s ongoing exploration of the future, establishing new connections through multiple inspirations from sports, culture, and life, and opening up infinite possibilities for the brand.