Hung Fook Tong announced the launch of its new “Siu Mai” series on 4 September 2026, which is not just about food but also a trendy experience. The new collection features three limited-edition plush keychains: Goji Berry, Coriander, and Spicy, all made from soft plush material and adorned with cute expressions that are hard to resist.
New Character Keychains
This Siu Mai series blends the classic flavours of siu mai with everyday life, introducing three characters: Party, Shopping, and Baby, allowing siu mai fans to enjoy this delicious accompaniment in their daily lives. CLUB members can receive a blind box keychain worth HK$98 with a purchase of HK$400 or more from 14 September to 31 October 2026, with styles available at random to surprise customers.
Retro Film Camera and Photo Spot Activity
In addition to the adorable keychains, Hung Fook Tong has launched the “Next Stop Siu Mai Film Camera,” which combines street food culture with the slow-living aesthetic of film photography. Customers can redeem this camera at a special price by purchasing siu mai e-vouchers, allowing them to capture beautiful moments in life while enjoying delicious food.
Moreover, Hung Fook Tong has set up a dedicated siu mai photo spot at its flagship store in Happy Valley and introduced the “Store Exclusive Stamp POSTCARD Game.” After making a purchase in-store, customers can enjoy a HK$1 discount on a “Siu Mai Exclusive Siu Mai Bag” with a stamped postcard, and receive a free “Siu Mai Shaped Magnet Light Box” while supplies last, on a first-come, first-served basis.
Event Details
- Promotion Period: From now until 31 December 2026
- Redemption Location: HFT Life Happy Valley Store
- Participating stores for the stamp activity will gradually open in mid-September
This event by Hung Fook Tong not only allows customers to enjoy delicious siu mai but also enhances the interactive experience through creative collectible elements, ensuring that every siu mai fan finds joy in the food.