Grant Burge recently announced a collaboration with MIRROR member Tiger (Yau Oi Yan), unveiling a new brand theme titled “It’s How You Arrive.” This theme aims to infuse each gathering with unique taste and thought through a century of winemaking craftsmanship.
Meaning of the New Brand Theme
Grant Burge is a historic Australian wine brand dedicated to providing an exceptional tasting experience for wine lovers worldwide. This year, Tiger serves as the brand ambassador, incorporating his unique personal style into the brand philosophy, redefining the role of wine in social gatherings. Tiger states that the choice of wine to bring to a gathering reflects personal taste and thoughtfulness.
Tiger's Wine Selection Philosophy
Tiger emphasises that the winemaker’s commitment to the winemaking process parallels his pursuit of performance details on stage. He believes that Grant Burge’s “It’s How You Arrive” message is very straightforward; the wine chosen for a gathering can bring people closer together, allowing everyone to enjoy wonderful moments in a relaxed atmosphere.
Three Legendary Series Selections
To align with the new brand proposition, Tiger has personally selected three wine series suitable for different social occasions:
- Grant Burge Wines of Distinction Series: This series is a symbol of maturity and refined taste. Tiger recommends the Filsell Shiraz, which features classic Barossa old vine chocolate and ripe black fruit aromas, making it suitable for formal occasions.
- Grant Burge INK Series: This series is crafted using unique winemaking techniques, with deep colour and rich fruit aromas, making it an ideal choice for gatherings with friends. Tiger recommends the INK Series Shiraz, which is perfect for sharing during post-work dinners.
- Grant Burge Ink Peppery Series: This newly launched Peppery Ink Shiraz combines rich Shiraz flavours with the spiciness of black pepper, making it a surprising conversation starter at parties.
Purchase Information
The three wine series recommended by Tiger, along with other Grant Burge wines, are available at selected large supermarkets, convenience stores, and online retail platforms.