DFS announced on 21 August 2026 that its “First Class Beauty” beauty festival is currently ongoing in Hong Kong, introducing new customer activities, including the Beauty Night Out and an exclusive NARS limited-time event.
Beauty Night Out Summer Celebration
This year’s Beauty Night Out elevates beauty exploration into a summer celebration, inviting customers to become the stars of the party and showcase their personal charm. During the event, guests can enjoy personalised beauty services, professional makeup demonstrations, hand massage experiences, fragrance engraving services, and interactive games, all while enjoying live DJ music performances. There will also be a magazine cover-themed photo area, allowing every customer to be the centre of attention.
The event echoes the theme “Run the Show, Define Your Glow,” encouraging customers to express their personal charm with confidence, creativity, and authenticity, creating an unforgettable beauty experience.
NARS Exclusive Events and Shopping Privileges
The NARS limited-time event, exclusively held at DFS Hong Kong’s Causeway Bay store (Beauty World), offers customers a time-limited experience, exclusive shopping privileges, and exciting rewards. Throughout August, customers can participate in live makeup demonstrations hosted by NARS professional makeup artists, exploring the brand’s iconic looks, professional makeup techniques, and the latest product innovations. Additionally, customers purchasing selected products will receive exclusive shopping privileges.
From now until 31 August, customers who book and complete a 15-minute NARS makeup trial experience and purchase any NARS product will receive a complimentary NARS The Multiple trial set, while supplies last.
Ongoing Experiential Beauty Retail Concept
As the “First Class Beauty 2026” event enters its final phase, customers in Hong Kong and Macau can still enjoy exclusive beauty experiences, limited-time offers, and selected promotions. The event runs until 31 August, and customers spending HK$888 or more during the event period can participate in in-store interactive activities for a chance to win prizes worth over HK$1 million.
Additionally, DFS Hong Kong’s Causeway Bay store in Lee Gardens is exclusively offering a promotion from 21 August to 31 August 2026 (including both start and end dates). Customers making a single electronic purchase of HK$2,000 or more can register their qualifying receipts through the “Lee Gardens” mobile app to receive HK$250 worth of electronic vouchers for Hysan Place, subject to relevant terms and conditions.