Levi’s® has announced a new collaboration with renowned singer ROSÉ, introducing the exclusive collection ‘The Original Girl’. This collection draws inspiration from ROSÉ’s personal style, aiming to combine Levi’s® brand spirit with an emphasis on originality and self-expression.
Collaboration Collection Details
The collaboration collection will be available for pre-order in Hong Kong starting from 16 September, with an exclusive launch on 1 October at a new pop-up store in Leighton Centre, Causeway Bay. The collection features two classic denim pieces, including a fitted zip-up denim jacket (HK$1,199) and Loose Boot relaxed flared jeans (HK$1,099), each available in two wash options.
Notably, the Loose Boot jeans have been a favourite of ROSÉ since her ‘Behind Every Original’ Super Bowl advertisement, while the denim jacket is based on a classic silhouette, infused with ROSÉ’s personal style, featuring a two-way zip and all-silver metal hardware.
Personalisation Options
Fans can also personalise their items at selected stores, adding a unique touch to each piece. Each denim jacket comes with an exclusive leather tag printed with ROSÉ’s handwritten design, making it a collectible item.
Additionally, customers who purchase a denim jacket from the collaboration will receive an exclusive badge set or a zip charm featuring the Levi’s® and ROSÉ logos, while those who buy jeans will receive a special denim star keychain. Fans can also choose to add heat transfer designs at the Levi’s® Tailor Shop to further personalise their items.
Release and Pre-order Details
The Levi’s® x ROSÉ collaboration collection will open at the pop-up store in Leighton Centre, Causeway Bay, on 30 September, with the official sale starting on 1 October. The pre-order period runs from 16 to 22 September, during which customers can try on and reserve items at the Harbour City and Times Square stores, with early bird reservations receiving exclusive perks.
This collaboration with ROSÉ is not just a product partnership; it represents a profound dialogue between the brand and the artist, allowing every customer to find their own unique style.