Lane Crawford announced the launch of its ‘ALL IN!’ beauty initiative on 11 September 2026, which will run until 30 September. The event will take place at Lane Crawford in the International Finance Centre, Harbour City, and Times Square. This initiative aims to redefine customers’ daily skincare rituals through a series of exclusive offers and activities.
Beauty Party and Exclusive Events
Lane Crawford will host ‘The All In Party’ beauty party on 11 and 17 September, collaborating with major beauty brands to provide an immersive entertainment experience. Customers can explore exclusive beauty styles through games and festivities. By spending a specified amount, customers can unlock party entry tickets and embark on a sparkling autumn-winter journey.
Autumn-Winter Beauty Offers and Workshops
During the event, Lane Crawford will partner with several top beauty brands to offer exclusive perks and limited-time Masterclasses and workshops. Customers can participate in La Mer’s skin revitalisation service, Sulwhasoo’s ginseng bath salt DIY workshop, Dior’s hand massage service, and Estée Lauder’s eye repair service, all hosted by brand experts sharing the latest beauty techniques and skincare philosophies.
Exclusive Shopping Benefits
Lane Crawford has introduced exclusive benefits for the ‘ALL IN!’ initiative. Customers who purchase beauty products worth HK$2,500 will receive a specially made Lip Oil from Italy, with various shades available. Those spending HK$3,500 will also receive a leather crossbody bag with an adjustable strap, showcasing their unique personal style.
'The ALL IN Party' Details
‘The ALL IN Party’ will take place on 11 September at Harbour City and Times Square, and on 17 September at the International Finance Centre. The party will feature multiple brand interactive booths, a live DJ, themed food and drinks, and photo areas. Participants can earn exclusive tokens by completing designated tasks or spending a specified amount, allowing them to join various beauty experiences and interactive games.
This event is not just a beauty party; it is an opportunity to explore one’s personality and style. Lane Crawford invites all customers to join this beauty extravaganza.