ANTEPRIMA’s 2027 Spring/Summer fashion show in Milan, themed “Curiouser and Curiouser”, showcased the diverse facets of modern women, embarking on a journey of self-exploration through romantic craftsmanship and a blend of strength and softness in design.
Inspiration and Design Highlights
This season’s collection draws inspiration from Lewis Carroll’s classic work, “Alice’s Adventures in Wonderland”. Set against the imaginative backdrop of ANTEPRIMA GIARDINO, Creative Director Izumi Ogino infused the designs with wit and humour, delicately portraying the inner universe of women and presenting a poetic garden wardrobe.
The collection revolves around the core philosophy of “self-exploration”, aiming to guide women to rediscover themselves through curiosity and unlock their infinite potential. Intricate craftsmanship, including lace, ruffles, and transparent embroidery, is incorporated into the designs, creating a light and layered garden aesthetic that showcases the dual charm of modern women — both gentle and strong.
Accessory Highlights and Garden Poetry
This season’s WIREBAG collection transforms garden imagery into creative designs, featuring the “Wire Ruffle” series adorned with ruffles and the “Floreale” series with three-dimensional crocheted roses, embodying a whimsical and refined garden atmosphere. The popular LUCCHETTO II WIREBAG has also been updated with a colour-block design, bringing a fresh vibrancy.
Izumi Ogino stated, “This season’s collection aims to convey a message: self-exploration. No matter how well you think you know yourself, there is always another perspective, another colour waiting to be discovered.” This design philosophy encourages women to explore themselves through diverse perspectives and discover more possibilities.
About ANTEPRIMA
ANTEPRIMA’s brand philosophy, “Smart, Precious with LOVE”, is dedicated to providing classic and timeless contemporary clothing designs for intelligent, confident women. The artistic pursuits of Creative Director Izumi Ogino, inspired by her experiences around the world, shape her interpretation of beauty and encourage women to express themselves boldly, seeking true happiness and comfort.