adidas Originals officially launched the new HYPERBOOST EUPHORIA collection on 9 September 2026, centred around the concept of “RUN HYPER ‧ LIVE HYPER”, encouraging everyone to break free from their daily routines and explore their best selves. The collection features brand ambassador Wang Hedi and signed athlete Shao Yuqi, showcasing their unique personal styles.
Features of the HYPERBOOST EUPHORIA Collection
The design of the HYPERBOOST EUPHORIA collection deeply understands the diverse lifestyles and dressing needs of young people, integrating high-performance sports features into street footwear. This series not only maintains a comfortable wearing experience but also incorporates iconic designs into urban aesthetics, breaking the boundaries of traditional sports gear.
The collection is equipped with HYPERBOOST technology in the midsole, providing a lightweight and responsive feel with every step. The upper is made from MONO MESH fabric, combining smooth gradient colours and reflective materials to create striking visual layers, showcasing an avant-garde fashion attitude.
Diverse Design Options
The HYPERBOOST EUPHORIA collection introduces two versions of the shoe to cater to different style expressions:
- HYPERBOOST EUPHORIA LT: Features a translucent single-layer mesh upper design, revealing the exoskeleton structure inside, interpreting future aesthetics with a simple and lightweight design.
- HYPERBOOST EUPHORIA: Utilises a bold TPU mesh that covers the side of the shoe, combined with a wider, more powerful silhouette, creating a visually impactful street style.
In addition to the flagship HYPERBOOST EUPHORIA, adidas Originals also launched a new colourway of the SL72 PRO, a classic retro running shoe featuring Lightstrike+ midsole technology and a rubber outsole, ensuring every step feels light and comfortable, suitable for various life occasions.
The adidas Originals HYPERBOOST EUPHORIA and SL72 PRO collections are now available at the official adidas Hong Kong online store and selected retail outlets, with a suggested retail price of HK$1,199 (HYPERBOOST EUPHORIA collection) and HK$899 (SL72 PRO).