CASETiFY will launch the new collaboration series “Hello Kitty by CASETiFY” on 29 September 2026, merging nostalgic Y2K style with everyday electronic devices, transforming tech accessories into fashionable items. This collection not only offers a variety of personalised design options but also includes a plush charm compatible with MagSafe, allowing users to showcase their unique style.
Design Concept of the Collection
The new series centres around Hello Kitty’s friendly image and the theme of friendship, incorporating nostalgic patterns from the millennium era. The colour palette features hot pink, cool grey, pure black, and classic brown leopard print designs, reflecting a carefree and bold fashion style. These designs not only represent the evolution of personal aesthetics but also encourage users to mix and match freely, creating their own unique tech accessories.
Key Products in the Collection
- Limited Edition Plush Charm Blind Box: This charm is dressed in a classic Y2K velvet tracksuit and comes with a detachable heart-shaped clasp, which can be attached to a phone case or hung on a handbag.
- Personalised Design Options: Fans can freely combine pattern stickers, retro designs, and custom Gothic fonts, with choices for different backgrounds and sticker styles.
- Comprehensive Personalised Accessories: The collection includes various accessories such as iPhone and Android phone cases, iPad covers, and MagSafe wireless charging pads.
- Regional Pop-Up Store Exclusive Styles: To celebrate the launch of the collection, CASETiFY will hold a pop-up experience event at MixC Shenzhen, showcasing two exclusive Hello Kitty printed products.
This new collection will be available on the CASETiFY official website, the CASETiFY Co-Lab mobile app, and at all CASETiFY STUDiO stores. For more information, please visit the CASETiFY official website and its social media platforms.

