LANEIGE has once again partnered with BTS star Jin to launch a new initiative, combining the brand’s signature sleep mask with Jin’s daily skincare routine to create a unique night-time repair ritual. This initiative is themed around the “World Sleep Tour”, aiming to allow consumers to experience how to give their skin an extra four hours of sleep through night-time care amidst their busy lives.
New Night-Time Repair Ritual
As Jin’s group BTS is currently on their global concert tour, “BTS WORLD TOUR ‘ARIRANG’”, LANEIGE hopes that this collaboration will help everyone realise that even with a packed schedule, it is still possible to maintain radiant skin through the right skincare routine. Jin’s night-time repair ritual not only includes facial care but also extends to lip care, using the signature sleep mask and the Water Sleeping Lip Mask, allowing both skin and lips to undergo deep repair simultaneously.
Patented Technology and Product Introduction
LANEIGE’s sleep mask series employs the patented Sleeptox™ technology, which enables the skin to enter a deep repair mode during the night. Even with insufficient sleep, the products can provide a repair effect equivalent to “giving the skin an extra four hours of sleep”. The products launched this time include:
- Collagen Infusion Sleep Mask (HK$280/60ml): Designed for tired, lacklustre skin, it enhances skin elasticity and radiance.
- Water Sleeping Mask (HK$240/70ml): Suitable for dehydrated, dull skin, it helps to restore a bright and healthy complexion.
- Cell Repair Moisturising Sleep Mask (HK$260/60ml): Targeted at sensitive and damaged skin, it provides deep hydration and repair.
- Water Sleeping Lip Mask (HK$150/20g): Specifically designed for the lips, it deeply moisturises and smooths dry lip lines.
Additionally, LANEIGE has launched a sleep mask set, where purchasing selected products will come with various skincare gifts and a limited edition JIN sweet dream sticker pack, allowing consumers to bring the night-time repair ritual home.
This collaboration is not just about launching products; it also responds to the night-time care needs of urban dwellers, enabling every consumer to enjoy repair effects akin to a beauty sleep amidst their busy lives.