Vita® Sugar-Free Cold Brew Tea is launching its new “Keep Going” initiative on 16 September 2026, aimed at energising busy office workers. This event includes an immersive MTR motivation station and a themed convenience store experience, allowing people to relieve stress anytime and anywhere in their daily lives.
Immersive MTR Motivation Station
To integrate the energising spirit of “Keep Going” into urban life, Vita® Sugar-Free Cold Brew Tea has set up a giant photo spot at Causeway Bay MTR Station, offering an interactive experience from 24 September to 14 October. An electronic screen next to the escalator will display interactive animations that align with the flow of people, featuring office workers enjoying cold brew tea, symbolising the collective journey of urban dwellers and cheering everyone on.
Themed Convenience Store Experience
Additionally, Vita® Sugar-Free Cold Brew Tea has partnered with 7-Eleven and Circle K convenience stores to launch the “Keep Going Themed Convenience Store” experience. Customers can participate in a DIY stress-relief button workshop, design personalised buttons, and create their own Keep Going Tote Bag, incorporating this energising spirit into their daily lives.
Pop-Up Event Details
- Event Dates: 14-15 November, 28-29 November
- Event Time: 12:00 PM to 8:00 PM
- Store Addresses: Designated convenience stores on Austin Road in Tsim Sha Tsui and Hoi Yuen Road in Kwun Tong
Workplace Product Exchange Activity
Vita® Sugar-Free Cold Brew Tea has also introduced the “Keep Going Electronic Notebook”, which features a high screen-to-body ratio and a smooth writing experience, perfect for office workers to jot down inspirations at any time. Customers can participate in the exchange activity by purchasing HK$60 worth of Vita® Sugar-Free Cold Brew Tea at designated convenience stores and supermarkets.
Instant Win Scan Activity
To further attract customers, Vita® Sugar-Free Cold Brew Tea has launched the “Instant Win Scan” activity. From 26 August to 24 November 2026, customers who purchase products with a QR code can enter a lucky draw, with prizes worth over HK$650,000 and a guaranteed 100% win rate.
Vita® Sugar-Free Cold Brew Tea offers an ideal energising drink for office workers with its high-quality tea leaves and sugar-free lightness, helping everyone maintain their best state amidst a busy lifestyle.