ParknShop’s own brand ‘SELECT’ has recently undergone a complete upgrade, launching over 600 products to help customers shop more wisely and confidently. This upgrade not only includes a new brand image but also introduces several internationally awarded products, providing customers with higher quality lifestyle choices.
New Brand Image and Theme Song
The new ‘SELECT’ packaging design features clean and bright elements, incorporating a ‘smiley face’ motif to present a younger and more approachable image. Additionally, the brand has launched a new theme song titled ‘SELECT 我是叻’, performed by Hong Kong Film Award winner謝雅兒. The song, with its upbeat melody, encourages customers to make smarter product choices in their daily shopping.
Product Upgrade and Nutritional Transparency
To enhance the shopping experience, ‘SELECT’ has integrated nutritional transparency into its new packaging. Customers can easily understand the nutritional features of products through the ‘SELECT 營養至叻星 Smart Star’ displayed on the packaging. Moreover, by scanning the QR code on the packaging, customers can connect to the PNS online shopping platform, achieving a seamless shopping experience both online and offline.
Award-Winning Product Recommendations
- Spring Onion Crisps – Awarded the Gold Medal at the World Quality Evaluation, known for their crispy and delightful texture.
- Extra Virgin Olive Oil Tuna – Made with yellowfin tuna, rich in high-quality protein.
- Sesame Crackers – Free from artificial colourings, exuding a natural sesame aroma.
- Salted Egg Yolk Cubes – Made with selected salted egg yolks, delivering a rich savoury flavour.
The complete upgrade of ‘SELECT’ not only reflects the brand’s commitment to quality but also allows customers to enjoy more premium choices in their daily lives.