Arome Bakery officially marks an important milestone in 2026, celebrating 70 years of dedication to Hong Kong. Since its establishment in 1956, this classic brand has quietly supported the daily lives of Hongkongers, accompanying generations through life’s ups and downs, witnessing every story of injury, recovery, and growth.
Seventy Years of Unwavering Support: Launching the Annual Initiative
To celebrate its 70th anniversary, Arome Bakery has launched the annual initiative titled 【70 Years · With You · Healing Courage】, along with a new television advertisement inspired by real-life moments of falls and growth, conveying the belief that “IT’S OK TO BE NOT OK.” The brand aims to redefine the meanings of “injury” and “recovery,” allowing more people to see the strength of growth hidden behind scars.
Cross-Industry Collaboration: Immersive Experience Exhibition
To extend this warmth from the skin to the heart, Arome Bakery has collaborated with the cultural and artistic space ztoryhome in Sai Ying Pun to host the immersive experience exhibition titled “Embrace Yourself: A Journey of Self-Exploration through Words,” running from now until 13 September 2026. The exhibition combines psychology, literature, art, and mindfulness, aiming to help participants explore their inner worlds and engage in deep self-reflection under the guidance of professional hypnotherapists.
The exhibition features multiple interactive areas, such as a living room, kitchen, and bedroom, allowing participants to explore themselves through various activities, establishing psychological boundaries and self-commitments. Each area is designed with unique interactive experiences, encouraging participants to slow down amidst their busy lives and reconnect with themselves.
The Fusion of Courage and Everyday Life
The exhibition also includes a vibrant “Garden,” symbolising recovery and growth, which conceals the brand’s gentle messages to everyday warriors. Participants can receive a limited edition “Self-Encouragement Flower Point Card,” encouraging them to complete small acts of self-love in their daily lives, which can be exchanged for dining discounts, providing healing for both the soul and taste buds.
Additionally, during the exhibition, exclusive mental wellness workshops will be held, including a tote bag weaving workshop and a mindful writing workshop, allowing participants to practice slowing down through crafting and writing, experiencing moments of calm and stability.
Arome Bakery hopes that through this event, every participant will find courage and strength in their daily lives to continue embarking on brave new journeys.