Cosmoprof Asia has recently announced the launch of the ‘WANTED’ global campaign, aimed at kicking off the Hong Kong exhibition scheduled for November 2026. This initiative will pay tribute to the innovators, tech pioneers, and industry leaders who are shaping the future of the beauty industry in the Asia-Pacific region.
Exhibition Details
The 2026 Cosmoprof Asia marks its 29th edition, taking place from 10 to 12 November at the AsiaWorld-Expo for Cosmopack Asia, and from 11 to 13 November at the Hong Kong Convention and Exhibition Centre for Cosmoprof Asia. The event is expected to attract over 78,000 visitors and 2,900 exhibitors from more than 40 countries and regions, further solidifying its role as a key hub for beauty procurement, product discovery, business networking, and market dynamics in the Asia-Pacific region.
'WANTED' Global Campaign
The ‘WANTED’ campaign brings together industry talents and experts to explore the future development directions of the beauty industry. Inspired by the classic ‘WANTED’ poster style, the initiative aims to encourage the industry to discover the individuals and innovative ideas driving the continuous evolution of the beauty sector. This bold and captivating invitation will draw public attention and guide them to explore the most groundbreaking innovation stories in the beauty industry.
The three creative pillars of ‘WANTED’ include:
- Rule-Breakers: Representing industry forces that challenge traditional frameworks, paying tribute to those driving cultural change in the beauty sector.
- Innovators: Focusing on scientific talent, manufacturers, and tech pioneers, highlighting how innovation shapes smarter and more efficient beauty solutions.
- Fragrance Addicts: Reflecting the rapid development of the fragrance market, exploring how scents become essential elements in building emotional connections and personal style.
This series of promotional activities will cover various platforms, social media, and outdoor advertising, with a focus on core markets including Mainland China, ASEAN, the Middle East, and Central Asia.
International Highlights and Special Programmes
As the honourary country of the 2026 Cosmoprof Asia, Italy will showcase its exceptional beauty prowess and creative achievements. The exhibition will also collaborate with the international artistic fragrance event Esxence to launch a dedicated salon fragrance area, presenting independent perfume brands.
Registration for visiting the Cosmoprof Asia is now open, inviting beauty industry professionals and media friends to register online for free entry passes, and to stay tuned for the latest programmes and special initiatives to be announced shortly.