7-Eleven’s original IP ‘十八Bro’ has recently become a hot topic across the city. The brand has announced the introduction of the popular new character, the little black cat ‘十八Bro’, into real life, exclusively launching a variety of adorable ‘Bro’ merchandise, including sound-activated figurine blind boxes, lightweight TOTE BAGS, large plush toys, Chill stress-relief figurines, and embroidered stickers. This entire series is set to create another wave of ‘十八Bro’ black cat excitement throughout the city!
Details of the ‘十八Bro’ Product Range
7-Eleven has launched an exclusive blind box and boutique series, featuring a complete set of six sound-activated figurine blind boxes. The plush keychains emit a unique and cute ‘Meow’ sound when gently shaken, with exquisite designs that offer a therapeutic feel. Additionally, there are large plush toys, Chill stress-relief figurines, six styles of lightweight TOTE BAGS, and two styles of embroidered stickers, all incorporating elements of ‘十八Bro’, reflecting its unique personality and expressions, adding a playful touch.
The ‘十八Bro’ sound-activated figurine blind boxes and the entire boutique series will be available for purchase at major 7-Eleven stores starting from 23 September, and can also be pre-ordered on the 7-Eleven website.
Collaboration with Black Sesame New Product Series
In addition to the cute merchandise, ‘十八Bro’ is also collaborating for the first time with 7-Eleven’s two in-house brands, 7-SELECT and 7CAFÉ, to launch four new black sesame products, including: 7-SELECT Black Sesame Doughnuts, 7-SELECT Black Sesame Mochi Cookies, 7CAFÉ Black Sesame Smoothies, and 7CAFÉ Black Sesame Fresh Milk. These new products will be available at major 7-Eleven stores starting from 23 September.
These new items are crafted to provide a rich taste experience with a strong black sesame flavour and are specially infused with elements of ‘十八Bro’, incorporating its daily food-seeking antics into the product packaging design, accompanying consumers in enjoying the black sesame taste.
Product Details
- Sound-Activated Figurine Blind Box (6 styles) $99 each
- Lightweight TOTE BAG (6 styles) $99 each
- Large Plush Toy $128 each
- Chill Stress-Relief Figurine $78 each
- Embroidered Stickers (2 sets) $38 per pack
- 7-SELECT Black Sesame Doughnut $13 each
- 7-SELECT Black Sesame Mochi Cookie $13 each
- 7CAFÉ Black Sesame Fresh Milk $11 per cup
- 7CAFÉ Black Sesame Smoothie $25 per cup
The launch of ‘十八Bro’ not only brings freshness to 7-Eleven but also attracts the attention of many cat lovers. This little black cat, which has become a popular new character due to its contrasting cuteness, is sure to become a part of consumers’ daily lives.