NikeSKIMS has officially announced its entry into the Chinese market today, marking a new chapter in the brand’s global development and continuing its long-term commitment to serving women worldwide.
As one of the most influential markets for sports, fashion, and culture, China is witnessing vibrant women leading a new trend that blends sports, performance, and style. NikeSKIMS has chosen Shanghai as the first stop for its entry into the Chinese market, a city that embodies the brand’s spirit with its fusion of fashion, sports, retail, and creative energy.
NikeSKIMS Brand Philosophy
NikeSKIMS is a collaboration between Nike and SKIMS, combining Nike’s deep expertise in cutting-edge innovation, sports science, and athlete insights with SKIMS’ profound understanding of women’s body aesthetics and the philosophy of “designed for every shape.” Based on their shared pursuit of industry-leading performance innovation and athlete insights, NikeSKIMS adopts the brand philosophy of “born for shaping, crafted for performance,” setting a new standard for women’s apparel that encompasses performance, fit, and style.
Product Line Introduction
The NikeSKIMS collection includes clothing, footwear, and accessories, creating a complete outfit system for women. The designs take into full consideration the ways women move, integrating innovative fabrics, shaping silhouettes, and tailored cuts to create versatile products that extend from sports settings to everyday life.
Cathy Sparks, Vice President of Nike and General Manager for Greater China, stated: “Today, Chinese women expect more from products than just performance—they also value style expression. NikeSKIMS responds to this genuine need of Chinese consumers with product innovation, personalised services, and community experiences.”
Making its debut in the Chinese market, NikeSKIMS will feature nine major fabric collections, footwear, and accessories. Each collection focuses on fit, functionality, and comfort, supporting women in all scenarios from sports to daily life. This season’s products are showcased by world-class female athletes, including swimmer 欧鎧淳, speed skater Jutta Leerdam, snowboarder Chloe Kim, and hurdler Anna Cockrell.
- Performance Cotton Blend: Tops designed with a unique silhouette for outstanding wearability, paired with ultra-soft Dri-FIT moisture-wicking fabric for comfort and functionality.
- Weightless: Semi-transparent ultra-light design, featuring Dri-FIT moisture-wicking fabric.
- Studio Stretch: Creamy-feel Dri-FIT moisture-wicking fabric, lightweight and breathable.
- Matte: Smooth and form-fitting, offering shaping effects while balancing comfort and performance.
- Stretch Nylon: Comfortable and stylish loose silhouettes that effortlessly balance performance and everyday wear.
- Ribbed Seamless: Soft and stretchy ribbed fabric, combining a vintage wash effect with moisture-wicking technology.
- Satin Shine: Lightweight and smooth, showcasing a delicate sheen while providing supportive coverage.
- Stretch Knit 2.0: Soft and skin-friendly, lightweight and comfortable, featuring a drape that flatters the body combined with upgraded double-layer fabric.
- Airy: Lightweight and breathable Dri-FIT moisture-wicking fabric layered pieces.
The mission of NikeSKIMS is to serve women who are redefining what it means to be an “athlete.” Kim Kardashian, co-founder and Chief Creative Officer of SKIMS, remarked: “Chinese women are not only leading cultural trends but also defining the direction of the future. We hope NikeSKIMS can open a new future for sports, allowing every woman to be seen, empowered, and break through all limitations.”
As the first offline experience space for the NikeSKIMS brand in China, the NikeSKIMS Shanghai Xinyi Taikoo Hui Pop-Up will officially open on 29 September 2026 and will remain open until February 2027. Consumers can explore the full range of NikeSKIMS products, including clothing, footwear, and accessories, and experience products designed to fit every body curve.