MADÉ is a brand new French madeleine specialist shop that has officially opened for trial operations on Flower Street in Central. Founded by two French entrepreneurs, Marie and Jean-Charles, MADÉ aims to break the traditional perception of madeleines as dry and bland by reinterpreting this French baking classic with a delicate, elastic texture and innovative fillings.
Three Key Highlights
MADÉ’s products boast three main highlights:
- Exclusive Innovative Soft-Centre Flavours: Featuring the “Hong Kong-style Egg Tart Soft-Centre” and “Black Sesame Soft-Centre”, paired with the rich aroma of caramelised butter, providing a dual surprise for the eyes and palate.
- Ultimate Freshness and Craftsmanship: The brand carefully selects top-quality French ingredients, undergoes a 12-hour maturation process, and bakes in small batches daily, ensuring that unsold items are never kept overnight.
- Trial Exclusive Buy 3 Get 1 Free Offer: Customers will receive a complimentary classic original flavour madeleine with any purchase, and those buying gift boxes will enjoy additional bonuses.
Exclusive #myMADmoment Relaxation Time
MADÉ promotes the idea that “slowing down at the right time is also a luxurious enjoyment”, hoping to bring a touch of tranquility to busy urban dwellers. The store features a simple and bright environment, filled with the aroma of freshly baked caramelised butter, allowing customers to temporarily unwind amidst their hectic schedules.
Product Range
MADÉ offers six signature madeleines available year-round, including:
- Signature Madeleine (Classic Original): A traditional madeleine infused with subtle floral notes and lightly sweet honey, with a soft and delicate texture.
- The Choc-o-holic (Double Chocolate): Made with pure cocoa powder for the cake base, complemented by dark chocolate chips for a rich flavour.
- The Bitter-Sweet Symphony (Matcha White Chocolate): A perfect balance of slightly bitter matcha and sweet white chocolate.
- The Dark Secret (Black Sesame Soft-Centre): Filled with a mixture of roasted black sesame and white chocolate.
- The Local Star (Hong Kong-style Egg Tart Soft-Centre): A vanilla madeleine enveloping a smooth custard soft-centre.
- Zest Appeal (Lemon): Fresh lemon juice and freshly grated lemon zest, refreshing and not overly sweet.
Store Information
MADÉ is located at G/F, 54 Flower Street, Central, and is open daily from 11:00 to 20:00. The shop accepts all electronic payments for customer convenience.
For more information, feel free to visit MADÉ’s official website or their Instagram.
See also: MILD Opens in Causeway Bay: A Unique Dining Experience for Pets and Owners