Kim Kardashian appeared in Shanghai on 28 September to celebrate the opening of the first Nike SKIMS Pop-Up at Xinyue Taikoo Hui, marking the brand’s first offline experience space in China.
Event Highlights
At the event, Kim Kardashian explored the Nike SKIMS product range, including clothing, footwear, and accessories, and experienced various services available in-store, getting a first look at this new offline space. Kim’s family members Kris Jenner and Khloé Kardashian also attended, joining several athletes and celebrities to discover the Nike SKIMS products and experiences.
Immersive Experience Space
The Nike SKIMS Pop-Up in Shanghai’s Xinyue Taikoo Hui fully showcases the 2026 Autumn Edit 01 collection, integrating the brand’s signature tones into product displays, fitting rooms, and relaxation areas, creating an immersive shopping experience for consumers. Visitors can try on products on-site, experiencing the design and wearability of Nike SKIMS up close.
Cathy Sparks, Vice President and General Manager of Greater China for Nike, stated: “Nike SKIMS aims to build a lasting connection with Chinese consumers through innovative design, services, and community experiences, empowering more women to express their confidence and beauty.”
Business Information
The Nike SKIMS Pop-Up at Xinyue Taikoo Hui in Shanghai will officially operate from now until February 2027. In addition to offering the complete range of products, consumers can also experience various services, including tailored services for selected products. In the future, Nike SKIMS will continue to host new product experiences, fittings, and community events.
- Address: N130 & N134, 366 Shimen Road 1, Jing’an District, Shanghai
- Operating Dates: 29 September 2026 to February 2027
- Online Channels: Nike App and nike.com.cn/nikeskims