DFI Retail Group (“DFI”) announced on 16 September 2026 that to celebrate its 140th anniversary, it is launching the “DFI 140th Anniversary Daily Rewards” campaign, giving yuu members in Hong Kong the chance to win up to 1.4 million yuu points.
Event Details
The campaign will run from 8:00 AM on 18 September 2026 to 11:59 PM on 29 October 2026. Customers participating in the event need only to spend HK$30 or more in a single transaction at designated stores such as Mannings, 7-Eleven, Wellcome, Market Place, IKEA, and Starbucks to enter the draw via the yuu app, with the chance to win exciting prizes including 1.4 million yuu points, shopping vouchers, and selected products.
Multiple Chances to Win
During the campaign, customers can earn up to six chances to win each day by making qualifying purchases at different stores of the six participating brands. This means that for six consecutive weeks, every purchase increases the opportunity to win rewards, adding excitement to everyday shopping.
Scott Price, CEO of DFI Retail Group, stated: “For 140 years, DFI’s retail brands have been part of the everyday lives of Hong Kong citizens. This anniversary celebration is not only a milestone for the group but also a way to express our gratitude to the customers and community that have supported us over the years.”
Founded in 1886 in Hong Kong, DFI has served generations of customers through its various trusted retail brands. With the “DFI 140th Anniversary Daily Rewards” campaign, customers not only have the opportunity to purchase their daily necessities but also to win exciting prizes while celebrating this significant milestone with DFI.
Participation Terms
This promotional activity is subject to relevant terms and conditions, including eligibility, campaign rules, exclusions, and related restrictions. For details, please refer to the campaign’s terms and conditions.