Wellcome announced on 16 September 2026 that in response to Hong Kong consumers’ demand for fresh ingredients and health, it is launching a series of innovative measures for fresh fish supply. These measures include sourcing fresh fish delivered daily from the source and carrying out comprehensive scaling and gutting processes, allowing customers to buy and cook immediately, enhancing shopping convenience.
Three Major Upgrades: Direct Sourcing, High-Tech Quality Control, Thoughtful Packaging
Wellcome has introduced advanced technology, carefully selecting quality farms and suppliers, adopting a direct delivery model from the source to significantly shorten the time from source to shelf, ensuring that fresh fish arrives in stores in optimal condition. For catfish, Wellcome has also introduced a “hanging water treatment” technique to remove muddy and grassy tastes, ensuring sweet and tender meat.
To maintain the freshness of the fish, Wellcome implements a highly standardised production and quality control process, using automated machines to precisely clean fish scales, and employing deep freezing and German-imported antibacterial technology to inhibit bacterial growth, ensuring quality comparable to fresh live fish.
Convenient Options for Immediate Cooking
Wellcome understands that modern family cooking can be cumbersome, so all fresh fish products are thoroughly cleaned, scaled, and gutted before arriving in stores, allowing customers to cook directly at home without further preparation. Some products even come with accompaniments such as shredded ginger and spring onions, making cooking even simpler.
Currently, Wellcome’s fresh fish products include ice-fresh yellow croaker, ice-fresh flounder, and ice-fresh red snapper, with whole fish priced as low as $39, aimed at providing citizens with more diverse options.
Fresh Product Label Upgrade for Clear Health Management
In addition, Wellcome is also optimising the label design for fresh meat and seafood products, clearly presenting key nutritional data such as calories and protein, making it easier for customers to quickly assess their choices and enhance their shopping experience.
This series of innovative measures by Wellcome not only enhances the quality and freshness of fresh fish but also provides customers with more convenient options, promoting healthy eating.