Olivia Lee, founder of PlanNew, will present a series of exclusive Korean seafood experiences at the Hong Kong Wine & Dine Festival from 29 to 31 October 2026. This event is supported by the Ministry of Oceans and Fisheries of Korea and various organisations, marking the official introduction of premium Korean seafood to the Hong Kong market.
Interactive Culinary Experience: Korean Seafood in Hong Kong
During the first two days of the event, guests will have the opportunity to explore the unique charm of Korean seafood through interactive experiences such as live cooking demonstrations, public tastings, and chef interactions. These activities will reinterpret high-quality Korean seafood using contemporary culinary techniques, allowing food lovers in Hong Kong to appreciate the distinctive features of these precious ingredients up close.
Seafood Tasting Collaboration Experience
As one of the highlight events of the Hong Kong Wine & Dine Festival, Chef Choi Hyun-seok from the renowned Korean restaurant CHOI. will collaborate with Chef Liu Yunqi from JIJA to present a limited seafood tasting experience, showcasing the delicate flavours and diverse layers of the ingredients.
Choi Hyun-seok is known for his innovative modern Korean cuisine and gained international recognition through the Netflix show “Chef’s Table: Cooking Class.” He will personally host live cooking demonstrations during the event.
Tasting Room: Korean × Hong Kong Collaborative Lunch
The grand finale of the entire event series will take place on 31 October at the Tasting Room of the Hong Kong Wine & Dine Festival. This exclusive collaborative lunch will be co-hosted by Choi Hyun-seok and Chef Edward Voon from Hong Kong’s Voon, featuring a meticulously crafted six-course seafood menu paired with selected fine wines.
This event not only promotes Korean culinary culture but also embodies Olivia Lee’s vision for PlanNew, aiming to elevate Korean seafood culture to the international stage.