The Singleton officially announced on 20 October 2026 that talented singer Lin Youjia will become its new brand ambassador, launching the “The Singleton Unplugged” brand initiative. This project, themed around music, aims to encourage the public to temporarily set aside their busy daily lives and focus on the precious moments spent with friends and family.
Brand Philosophy: Step Away from the Everyday, Savor the Moment
In the fast-paced world we live in, people’s attention is often diverted by their phones and to-do lists, causing time spent with loved ones to slip away. The Singleton hopes to inspire everyone to put down their phones through the “Unplugged” brand philosophy, allowing them to reconnect with the people and experiences around them and enjoy every moment together. The brand encourages individuals to appreciate its smooth taste and layered complexity alongside beautiful melodies and whisky, creating a natural blend of fine drinks, music, and joyous gatherings.
Hong Kong's "Listening Hour" Tasting Experience Coming Soon
As a continuation of “The Singleton Unplugged”, The Singleton will launch the “Listening Hour” vinyl whisky tasting experience at various vinyl bars, hotel bars, and whisky bars across Hong Kong in mid-November. This event draws inspiration from the unique listening ritual of vinyl records, inviting participants to step away from the chaos of everyday life and focus on enjoying the wonderful moments of the present.
During the event, participants will experience the authentic charm of vinyl music combined with the smooth flavour of The Singleton 15-Year-Old Single Malt Whisky, allowing each attendee to enjoy a serene moment free from external distractions amidst the melodious tunes and whisky tasting. More details about the event will be announced later, so stay tuned.
Annual Core Offering: The Singleton 15-Year-Old Whisky
The Singleton of Glen Ord 15-Year-Old Scotch Single Malt Whisky is the featured drink for the “Listening Hour”. This whisky has been matured for at least 15 years in American and European oak casks, blending the flavour characteristics of bourbon and sherry casks, exuding elegant floral and fruity aromas, with a smooth palate that showcases a unique style of distinct layers and delicate balance.
- Volume: 700ml
- Alcohol Content: 40%
- Suggested Retail Price: HK$625
Every sip is worth savoring, allowing tasters to explore the intricate changes in the whisky while enjoying a unique experience focused on the present amidst the flowing notes and raised glasses.