7-SELECT announced on 8 September 2026 that it will once again collaborate with the popular Chinese dessert shop, 地茂館, to launch a new range of black sesame desserts and bakery products. This series includes eight products, aiming to provide customers with a perfect combination of traditional sesame aroma and multiple textures.
Introduction to the New Black Sesame Product Range
The newly launched black sesame series showcases 地茂館’s decades-long heritage of black sesame flavour. The products include:
- Black Sesame Cream Mochi Cake Roll
- Black Sesame Cream Puff
- Black Sesame Milk Pudding
- Black Sesame Mochi Cheese Tart
- Black Sesame Basque Cheesecake
- Black Sesame Cream Swiss Roll
- Black Sesame Mochi Bun
- Black Sesame Cream Steamed Cake
These products not only retain the classic rich sesame aroma but also incorporate several popular items from 7-SELECT, creating a rich and unforgettable fusion of Eastern and Western flavours.
Purchase Information and Offers
All black sesame series products will officially be available at all 7-Eleven stores starting from 9 September 2026. Black sesame and dessert enthusiasts can take the opportunity to visit their nearest 7-Eleven to try them. Additionally, customers who purchase any 7-SELECT x 地茂館 black sesame series product can enjoy a 10% discount on their entire order at all 地茂館 dessert outlets, whether dining in or taking away, by presenting the product packaging.
Product Pricing
- Black Sesame Cream Mochi Cake Roll (HK$18 each)
- Black Sesame Cream Swiss Roll (HK$14 each)
- Black Sesame Cream Puff (HK$16 each)
- Black Sesame Milk Pudding (HK$18 each)
- Black Sesame Basque Cheesecake (HK$28 each)
- Black Sesame Mochi Cheese Tart (HK$18 each)
- Black Sesame Mochi Bun (HK$12 each)
- Black Sesame Cream Steamed Cake (HK$13 each)
The validity of these products will be from 7:00 AM on 9 September 2026 until further notice. Some items are only available at designated stores, and quantities are limited, while stocks last.